Search Engine Optimization

What Is SEO

The real meaning of SEO is Search engine Optimization which is one of the marketing activities to capture the business globally doing organic work activities. These activities will help you to get ranking on top in Google and help to create business leads & potential customers which can help you get a high amount of sales for your business. SEO helps you rank above your competition to get the business for free and plays a vital role and we as an SEO agency in Vapi knows.

What is SEO in Digital Marketing?

Seo Agenc
Contant Avatar – Seo Agency In Vapi

SEO has been performing as a heart in digital marketing. SEO has been one of the most demanded and well-known activities performing marketing activity in digital marketing. You might have thousands of times that Search engine optimization is the most vital digital marketing tool. You don’t need to detail if you have a basic understanding of it.

SEO has been created of multiple different elements & knowing what are they and how they been functioning has been really important, It will give you a fair idea of what to do and what not to and then you can get more traffic & sales on your website. So let’s try to know the same.

How SEO Works

The Internet has put up the world at its fingertips. We have not been away from anything but just to search a keywords phrase and click on it. When anyone wants to buy product or service they search online & the website that has done good SEO appears on top in Search Engine Results Page.

Google Search engine wants to provide the foremost service for their users. That means they want to deliver quality results for their search viewer & search volume but also it has good relevancy to the search query and user-friendly web pages. This will help to pop up relevant results that are searching for some topics or keywords.

SEO Process helps you to rank website on top and that gets traffic on your website.  But you need to take care for all the parameters of SEO and also take layout of web design so mixture of both can get better results for you.

How to Do SEO?

SEO has been a huge & detailed part of work which ideally performed by professionals like Content Avatar Experts. Because SEO has certain parameters like on-page & Off-Page SEO which will get all output of your work.

For SEO you need to design a great website make it On-page SEO friendly considering all its technical parameters like website Optimization, Title, Speed of the website, Al tags etc. Make proper content writing flow in website considering your targeted keywords and then you need to implement the off page strategy of link building.

All the SEO technical stuff has to been taken care of properly then only quality results can be obtained. Content Avatar is one of the best SEO agency in the vapi region. Let’s try to understand this technical stuff in more detail.

What is On-page SEO?

On-Page SEO refers to any of the optimizations that you implement on the website to make it SEO friendly and have all the controls in your hands. This technical SEO stuff will help to make your website more user-friendly and credible for Google bot & search engine algorithm & other search engines.

Question will arise why to on-page SEO. So the clarification is the On-page technical stuff is the first steps towards higher search ranking, traffic & conversion with the second phase of off-page link building.

The Results of SEO takes time but once you implement the proper strategy then you can see higher sales & ROI. Let’s check out the below-mentioned factor you should take care in on-Page SEO stuff.  This will help you make your website more SEO competitive and it’s been difficult to beat you in the high competition market.

Check out the On-Page Technical Parameters

  • URL Optimization
  • URL Parameters
  • Title Tag
  • Meta Description
  • Heading Tags
  • Google Analytics code implementation
  • Search console code implementation
  • Meta Keywords
  • Alt tags
  • Internal Linking
  • Content Flow
  • Website Speed
  • Images Optimization
  • Website layout
  • Mobile friendliness

Taking care of all this technical aspects will definitely make your website On-page stuff on positive side. So you surely need to take care of this.

What IS Off-Page SEO

Off-page SEO has become an integral part of developing the company’s promotional strategy.

 An Off-page SEO is any activity that companies perform offline rather than online to boost the performance of the website. In off-page SEO, different techniques are deployed by companies to make the website more enhanced. Some of the techniques employed by the companies are:

· Promotional methods.

· Marketing calls.

· Link Building.

· Social Media marketing.

It becomes essential for businesses as it is essential in showcasing:

· It indicates the way the world views the website.

· The higher the content is on the website; the more likely it is to attract visitors.

It is these factors that help determine the usefulness of the website for a company. The on-page & off-page will guide you the top result in SERP.

Content Avatar a well-known Digital Marketing agency in Vapi has been providing SEO service for many years and has delivered valuable results for our clients.


  1. Are alt-tags Important for SEO

Ans:  Yes alt tags have been important in SEO. Using the alt text on images will help you to get better user experience. And also it will give you implicit benefit of SEO. You can optimize images with keywords to target for SEO benefit.

  • Are Back links Important for SEO

Ans: Backlinks have been a very crucial part of SEO. They signal Google that other resources or sites find your content valuable to link to it. Quality backlinks from different sources of a platform like business listing, content marketing, guest post, etc. Backlinks has been an important aspect in off-page SEO activity.